About Kixik

SECTION 01What Kixik is

Kixik is a data team that small businesses hire like staff. You send us a question, we go into your data, and we come back with an answer in plain English and a number attached to it.

The work is the same work a large company's internal data division does. We find money that is leaking, price drift, margin that moved without anyone noticing. We answer the strategic questions an owner cannot answer from a gut read: which customers actually earn their keep, which location is carrying which, whether a second shift pays for itself. And we run the recurring data work nobody in the building has time for.

What we are not is a product. There is nothing to install, nothing to learn, and no screen you are expected to check. You already have a way of asking a colleague a question. That is the way you ask us.

SECTION 02Why this did not exist before

Building this in-house is seven people. An analytics lead, two analysts, a data engineer, someone to keep the pipes running, and the overhead that comes with all of them. Once they are on payroll it runs $1.1 million to $1.6 million a year.

So for forty years the answer for a business doing $8 million was simply no. Not because the owner did not want it, and not because their data was not worth reading. The capability had a price and the price had one shape, and that shape did not fit.

That is a structural fact about how the work was priced, not a comment on anyone who went without it. Most of the businesses we work with were running on a very good gut and a very good bookkeeper, which is exactly what you do when the alternative is a seven-figure hire.

SECTION 03What the team does

We answer what you ask

You email us a question. We read your data, do the work, check it, and write back. There is no ticket, no scope document, and no change order. A question that takes a morning and a question that takes a week cost the same, which is to say they cost nothing extra.

We bring you what you did not ask for

We read your data on a standing rhythm, not only when you write to us. When something moves that you would want to know about, you hear it from us first. Most of what clients tell us was worth the most was something they never thought to ask.

We take the data work off your desk

The monthly close reporting, the recurring pull somebody does by hand, the spreadsheet that one person maintains and everybody depends on. We take those over and keep them running.

We tell you what we did not find

A clean bill of health is a real answer and we send it as one. If we looked at something and it was fine, we say so, and we say what we looked at. A team that only ever reports good news is a team you cannot trust with bad news.

SECTION 04Who we work with

Owner-operated businesses doing $2 million to $50 million a year, in the United States.

The common thread is not an industry. It is that one person carries the whole picture in their head, the business has more data than anyone has time to read, and the decisions have gotten big enough that being roughly right is expensive.

In practice that has meant retail and multi-location retail, home services, trades and contractors, restaurants and hospitality, professional services, distribution, and manufacturing.

SECTION 05Who we do not work with

We say this plainly because a clear no makes us faster to evaluate, and because finding out late wastes your time and ours.

• Healthcare. We do not take healthcare clients. The privacy controls that work demands are not built here yet, and we would rather turn the work down than hold patient records under a standard we cannot meet today.
• Under roughly $2 million a year. Below that the work is real but the price is not fair to you.
• Businesses where nobody can decide. We surface what we find and hand the decision back. If there is no one on the other end who can act on an answer, the answers pile up and nothing changes.

SECTION 06What it costs

One service, priced to the size of the business, billed monthly, every four weeks.

It is the same full service at every size. The larger business is not buying more of us, it is buying the same team against a bigger surface.

Billing runs every four weeks because that is a payroll rhythm. You hired a team, so it bills the way pay runs. You can leave any month with one email, and you keep everything we made for you.

For multi-location businesses that want something built and owned outright, there is a second line: a one-time build of about $50,000 plus $10,000 every four weeks. You own the asset.

SECTION 07How hiring us works

We apply the way a person applies. Before you pay us anything, we put together a short brief on your business from what is public, so you can see how we think before you decide.

If you hire us, the first three months are a probation period, the same as any new hire. Three billing cycles, 84 days. If you do not see the value in that window, you say so and you get every dollar back, refunded in equal monthly payments over three months starting within 14 days of your written request. No questions, and you keep everything we found.

We put it that way round on purpose. Every new hire gets a probation period. Ours is the one that pays you back.

SECTION 08The one rule we do not bend

We never make a number up.

Every figure we put in front of you is computed against your real data by code we wrote and ran, and then checked a second time, independently, before it leaves here. Percentages are exact to two decimals. Comparisons are recomputed from the comparison period in the same run, never remembered from a previous one.

If we get something wrong, we fix it everywhere it appears, and if it reached you we tell you. One wrong number costs more than every right one earns, because after it you have to check us, and a team you have to check is not worth having.

SECTION 09The company

Kixik Technologies LLC is based in Santa Rosa Beach, Florida, and works with businesses across the United States. Kixik Data Team is the service described on this page.

If you want to talk to a person, the contact page has every way to reach us. How we handle your data is set out in Security and Privacy.